Full-Site SEO Overhaul for a U.S. Tech Blog

Client Overview

A growing U.S.-based technology blog focused on developer tools and SaaS insights approached Sthenos Labs to improve their organic visibility and search engine rankings. Despite a sizable content library, the blog was struggling to attract qualified organic traffic and rank for competitive industry keywords.

Challenges

• Poor keyword rankings across core topic areas
• Weak technical SEO — slow load times, missing schema, and crawlability issues
• Thin content and minimal internal linking
• High bounce rates and short session durations
• Lack of keyword clustering or search intent targeting
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Our Strategy

Technical SEO Fixes

• Resolved indexing issues, redirect chains, and broken links
  • Added structured schema for blogs and long-form articles
  • Improved mobile core web vitals and page load performance

Keyword Mapping & Cluster Planning

• Conducted in-depth keyword research grouped by intent
  • Developed topic clusters with clearly defined pillar pages
  • Mapped each article to a specific search purpose (informational, commercial, or navigational)

Content Optimization & Interlinking

• Optimized 15+ priority blog posts using SurferSEO and Ahrefs data
  • Added custom visuals and comparison tables to reduce bounce rate
  • Strategically interlinked cluster content to enhance authority flow

Performance Monitoring

• Used Google Search Console to track click-through rates and ranking changes
  • Ran A/B tests on meta titles to improve featured snippet eligibility
  • Continuously updated underperforming pages based on user behavior metrics
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Tools Used

Ahrefs · SEMrush · Screaming Frog · SurferSEO · Google Search Console · GA4

Results (Achieved in Just 60 Days)

Monthly Organic Traffic:
• ~4,300 → 13,100+ (3x increase)

Top 3 Keyword Rankings:
• 2 → 9

Average Bounce Rate:
• 72% → 50%

Average Time on Site:
• 56 seconds → 2 min 12 sec

Key Takeaways

• A strong SEO foundation is crucial — speed, schema, and indexing can’t be overlooked
• Keyword intent mapping improves rankings and drives relevant traffic
• Internal linking and content design significantly boost engagement metrics
• With the right tools and strategy, SEO gains are possible in just 60 days
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Looking to Turn Your Blog into a Traffic Engine?

Sthenos Labs specializes in full-site SEO overhauls that deliver measurable gains fast. Whether you’re a content-rich blog or a product-first tech brand, we can help you turn organic search into a scalable growth channel.

Let’s build your SEO engine. Contact us today.