Real-Time Marketing Dashboard: 96% Data Accuracy in Just 30 Days

A prominent UK retail chain approached Sthenos Labs seeking a streamlined, real-time insights solution. Until then, their teams struggled with weekly Excel reports and fragmented data that hampered decision-making — until we delivered a centralized, automated dashboard.

The Challenge

Data trapped in silos across GA4, Meta Ads, and email platforms
Over 5 hours per week spent manually compiling Excel reports
No unified dashboard for tracking channel performance or ROAS
Campaign bottlenecks and missed optimization opportunities

What We Did

Multi-Source Data Integration
We synced GA4, Meta Ads, and email platform APIs via Zapier, standardizing data into a unified data layer.
Looker Studio Dashboard Customization
Built interactive dashboards in Looker Studio with tailored views for marketing, leadership, and finance teams, featuring filters (campaign type, region) and visualizations (ROAS trends, budget pacing, top-performing assets).
Automated Data Refreshing
Implemented scheduled refresh cycles — daily for executives, weekly for granular deep dives — enabling real-time campaign tracking.
Cross-Team Enablement
Deployed stakeholder-focused dashboards, conducted onboarding sessions, and replaced static Excel reports with intuitive, self-serve reporting.

Tech Stack

Looker Studio – for visualization
Google Analytics 4 – for web analytics
Meta Ads Manager – for paid media data
Zapier – for automated data syncing

Results (in 30 days)

Reporting efficiency: Reduced reporting from hours to minutes.
Accuracy boost: Increased confidence in data-led decision-making with 96%+ consistent data.
Full transparency: Real-time campaign insights made accessible across teams.

Why This Matters

A well-designed real-time dashboard not only slashes manual effort but unlocks deeper, faster insights across marketing, product, and finance functions. By harnessing Looker Studio alongside GA4 and Meta Ads, Sthenos Labs empowers brands to move from spreadsheet-driven chaos to data-led clarity — in just one month.

Interested in a tailored, real‑time analytics solution? Let’s partner to transform your data workflow — email us at connect@sthenoslabs.com or book a consultation today.